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OE Exchange, LLC COEX), a PVD wheel distribution and management company, serves as Program Manager to design and implement Auto Dealer Installed Wheel Program activity, including; but not limited to , merchandising, inventory management, PoS marketing,, financial reporting, and logistic support. We are committed to implementing our program with Original Equipment Factory Wheels (OEM) ONLY: 

OEM wheels are designed and engineered for exact fitments to each vehicle. The engineering ensures performance, durability and the highest safety standards for customers. 

The Center of Excellence is a collaboration of knowledge within the Onward Group dedicated to World Class PVD coatings and design capabilities.  The CoE promotes high industry standards focused on form, fit and function.

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The CoE works within multiple industries:
Automotive OEM and Aftermarket Wheels
Automotive OEM and Aftermarket Parts
Heavy Truck

The CoE focuses on PVD attributes which control:
Coatings Color
Durability and Ease of Care
Conductive / Non-Conductive Coatings
Part geometry
Resistance to heat
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Eric Lemmer

Lead Quality

Primary Responsibility is the over-seeing the quality and shipping of finished product. In addition Eric also oversees the pretreatment line, plant customer communication and production build assemblies. Eric is a member fo the Management Review Team.

Mike Queden

Lead Finishing

Primary Responsibility is the over-seeing the finishing of the products entering the coatings division. In addition Mike also takes the lead on the companies ISO certification, manages company documentation and is a member of the Management Review Team.

Thomas Jones


Primary Responsibility is the over-seeing the surface preparation of the products prior to finishing. In addition Thomas also organizes the companies receiving and maintenance departments, schedules production and is a member of the Management Review Team.

Contact Us

The Onward Group LLC

8200 Tyler Blvd

Units J and K

Mentor, Oh 44060


Phone: 833.OEX.ICE1 (833.639.4231)

Email: Sales@OEXLLC.com


Sales Department

Mike McKinley – Mike@OEXLLC.com
Eric Lemmer – Eric@OEXLLC.com

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